The founder
Built by someone who spent twenty years inside the industry he's fixing.
Dirk Miller started his career as a data analyst at LJ Hooker — learning the operating rhythm of real estate from the inside. He spent two decades in data, analytics, and marketing technology across the Australian real estate sector before founding DataTube.
The observation that drove the company was simple: every agency he'd worked with ran on the same inefficient ratio — one agent, one admin, one offshore. The admin team was the bottleneck. Not because they weren't good at their jobs, but because the tools they were using weren't designed to automate the work — they were designed to execute it manually, faster.
DataTube is his answer to that: a platform where the system does the operational work and the human approves the outcome.
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