Built by someone who spent over 15 years inside the industry, understanding how data flows through the different systems.
Dirk Miller spent more than 15 years at the intersection of real estate, data, and product strategy — long enough to understand exactly how the industry works, and exactly where friction is created and which workflows could be improved.
He started in real estate franchising, learning the operating rhythm of agencies from the inside. From there he moved into senior leadership roles across real estate data, analytics, and marketing technology — culminating in time as GM across two major business segments, where he led product strategy, drove acquisitions, and built deep relationships across the Australian industry. He holds an MBA from Macquarie Graduate School of Management.
The founding insight came during due diligence on a major industry acquisition. What he kept seeing wasn't a people problem — it was a structural one. Every agency ran on the same ratio: agents supported by growing admin teams and growing offshore teams. The admin team was a bottleneck. Not because they weren't capable, but because the tools they were using weren't built to remove work — they were built to help people do it manually, faster.
AI changed what was possible. DataTube is his answer to that moment: a platform where the system handles the operational load and the human approves the outcome — so agents can spend their time doing the one thing no software can replace.